Generation Z (born 1996-2012) will comprise approximately one-third of the global workforce in 2030. Gen Z workers were the most likely (47%) of all age groups to say they will voluntarily leave their current roles in the next six months.
Gen Z is the most digitally native, purpose-driven and demanding generation in the workforce. Understanding what motivates them is critical for employers who want to attract and retain the talent of the future.
Key Findings
- Gen Z values purpose, flexibility and wellbeing over traditional job perks.
- They expect continuous learning and clear career progression.
- Digital-first communication and modern technology are non-negotiable.
- Retention demands a fundamentally different approach to employee experience.
What Employers Should Do
Build purpose-driven cultures, offer flexible work, invest in development and embrace the values of the next generation — or risk losing them to competitors.